While Brooks Brothers and J. Press sat back and enjoyed a bump from the reinvigorated prepsters this past year, Paul Stuart wanted more. They have always been a little more “fashion forward” than their American style buddies, so it was only a matter of time before they really began to push their Phineas Cole line. The line expanded and was given its own “Shop-in-Shop” at the Madison Avenue store, which was more than enough to catch our eye.
Phineas Cole isn’t for the timid. It has made its name on sweeping peak lapels, bold patterns, and extreme cutaway collar shirts. Some more traditional prepsters might run for the hills when they hear things like this, but we absolutely love it. Think a more sophisticated Tom Ford for half the price. Now, Phineas hasn’t quite taken off, but that’s why we have 2010. Now that people are looking for the next look in a post-Mad Men era, they will find the elegant stylings of Paul Stuarts errant son. Check out the collection online here.
Check out the Phineas Cole Fall/Winter Lookbook.
Check out the Paul Stuart Store Profile.