198B Elizabeth St., NoLita, NY, NY
Merchandise: Shoes, ties, pocket squares
Known for: Shoes that will make you cry
What you see in this picture is what you get. A tiny room, probably no bigger than your freshman dorm, stocked with the best shoes in the world. In the window you see riding boots, the classic Wolfe loafer, and an array of wingtips. On the walls, you see everything you could dream of wearing on your feet: perfect Archdale wingtips, gorgeous suede loafers (both Wolfe and Crown), and intriguing slippers – their velvet guys are about the best out there. A table in the middle is stocked with about 10 pocket squares, all of differing designs, and several ties. The ties are beautiful silk with hefty amounts of edge: skulls and cross bones, and deep blacks spiced up with bright pastels.
The aesthetic of the clothing is one thing — perfect — and the aesthetic of the store is another — almost perfect. A very cool leather couch, brick painted in black, a British flag as an homage to the brand’s supposed British roots. The only thing lacking: service. A bit nose-up, the salespeople seem to believe that expensive merchandise entitles a gruff tone. Ask the price of a shoe and expect at least an eye-roll. It’s as if you have to be rolling in dough to even step foot in there. Well… we’ll still admire from afar.
What to get here: Anything. Seriously. If you can afford it.
What not to get here: Kind service.
Price range: Pocket squares $60-$80; Ties $120; Shoes $575-well over $1000
Overall Rating: Gorgeous Shoes, High Prices, Poor Service. 7/10