Well here’s a post that’s long overdue…
This traditional American brand is offering a unique twist to the classic Oxford shirt that they perfected in the 1960s. To commemorate their 60th Anniversary, GANT is redesigning (more like refurbishing) six old shirt designs for modern wear. All of the improvements are great, but definitely check out The Rugger and The Cashmere designs for a throwback yet elegant look.
Also, the video on the website is a must see. This very sophisticated footage traces the company’s extensive roots in the fashion community. It also relives some important breakthroughs in history as a whole, but also in terms of GANT’s growth.
It’s easy for a site devoted to preppiness to get carried away with an emphasis on oxfords, but we want you to note, Gant really is the master of the oxford, and this collection really hits on the head what they do best. So often, people look for the right oxford that fits well in the shoulders and arms yet has the appropriate length to wear in or out of the pants. Gant is that shirt. Rarely do we see shirts that so effectively double as a piece to tuck in and a piece to wear out: truly a button-down that doesn’t go too far beyond the belt, which is crucial to looking tall and lean. Overall, well done to GANT on reaching this 60th anniversary. And more praise for celebrating the milestone in such a classy manner. Check out the site here.