PM: Everyone’s really high on these $500 suits. How do you balance design and price? How do you feel about the end product?
TF: I feel great about the end product. The thing is this: if a person knows how to make a good suit and knows how to partner with a good factory, then it can be done. What happens usually in the industry is that people in my position don’t really know how to make a good suit, so they depend on the factory to tell them how to do it. The person in charge needs to be able to tell the factory what they need and how to do it. Throughout my career I’ve had to explain to factories how to construct something. Because of that, my technical team and I have formed a good partnership with our factories in order to construct them the way we want them. There’s classic menswear detailing that people really haven’t been exposed to. I don’t know why, but it’s time that guys learned about these classic tailoring techniques that have been out there for generations. I’m hoping to open this door to guys out there and show them there’s something great available to them at a price they can afford.
PM: Could you just tell us about what a day in the life of Timothy Farah is like? What’s the vibe like at the office?
TF: It’s pretty great here. It’s a little bit of everything, but they call it work for a reason. I realize what I do is pretty great and I’m really grateful for that. Sure, do we have schedules to meet, meetings to go to, deadlines to make, and milestones to reach? Absolutely. We’re under a lot of pressure. My team is working really hard every day to make sure that everything gets done and I’m making sure that happens.
A day in the life of Tim Farah, hmm. Get in around 9 and check in with the team. We look at the calendar to see what’s due and then we get cracking. Start having meetings with the design team about what issues might come up, fires that need to be put out, great things that happened, or things in the press we’ve been written up on. Then I just want to allow them to work on products without me having to hold their hands too much. There’s nothing worse than a designer who is not allowed to design. I really try to give them a lot of space as I’m here to guide them and mentor them. It’s a machine, it just keeps going. We’re here to accomplish the design process that I described earlier. I have to make sure the process keeps going and that nothing falls out of place.
PM: We’re sure you’re well into design for Spring/Summer, is there anything we can expect for when the snow melts?
TF: Good question. I’m not going to give you too much information, but expect more of the same aesthetic but for the Spring/Summer. You can use your imagination on what those suits will look like. I’m not going to pull away from suits just because it’s spring or summer because I think there are suits for every occasion and suits for all year round. Then there are those items that can go back to those suits. How do the denim and sweaters change? Obviously the weights of the fabrics and the color palette are going to change. It’s going to feel like summer, you can be sure of that.
I want to go back on one of your questions really quick. The one about what’s new here. We’ve really focused on getting the fits right. We have the Wright, the Kennedy, and the Dean for suiting. Since I came in here, the line has been elevated not just in the look and the way it’s made but also in the fit to reach a wider range of customers. We want to make it more accessible to people who don’t want to feel like they’re shopping in a trendy store. We want you to pay attention to the new fits we’re developing here. We have a slim fit, a classic fit, and a relaxed fit for shirts and pants. We’ve got a lot of options for a lot of different people. We think a lot of people will be pleasantly surprised. We think it’s important for guys to know that if they need something for their wardrobe they can come here. Like a college student might need to get his first suit, but he won’t be able to afford a $3,000 piece. He should know that he can come here and get something for $500 ($400 if he has his ID) and get something that looks and feels great.
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To read the first half of the interview, click here.