Style: Department Store
Known For: More Modern and Affordable Than Up-Town Bloomies
We did a profile on Bloomingdales up-town location earlier in the week, and now it’s time to hit its downtown counterpart. Bloomingdales in SoHo is meant for a younger, more fashion-forward crowd that doesn’t quite have the bank account for a Canali suit. The other thing they don’t have is the space. Bloomies on Broadway is a much smaller joint than the one on 3rd Ave., so don’t expect a trip here to be an all-day venture. That doesn’t mean it’s not a great place, but this has definitely got a more boutique feel than your usual department store.
The men’s selection is called “The Cave” and is down the stairs to your left when you get in. Here, you’ll find curated selections from guys like John Varvatos, Billy Reid, Helmut Lang, Relwan, and Theory. The Cave is a giant room that is left relatively open so navigation is fairly simple. They try to carry younger and trendier brands than any of their other locations, so if you’re looking for something from a hard to find brand, like Relwan, this is your best option in terms of department stores.
We were relatively dissapointed by the store because we had expected tons of cool pieces by smart brands. Maybe our expectations were too high, but we were definately let down by their oversized Michael Kors and Hugo Boss sections. These happen to really be the only suits, aside from the occasional suit by someone like Theory or Varvatos, so don’t come here expecting to find your business wardrobe. This is a great place to pick up a plaid shirt or a cool piece of outerwear and they have a really solid selection of good designer shoes and sneakers.
Service is respectable, but nothing to exceed expectations. You can roam free without problem, and there is usually someone there to talk to if you have any questions. Overall, we think they’re doing a good job, but we would like to see some changes. We love their attempt at appealing to a younger crowd with smart designers and smarter prices, but they could be doing better. Too much stuff by DSquared2 and Rock & Republic, let’s start expanding the Billy Reid collection and Gant. The attempt is admirable, but start looking at a store like Barney’s for inspiration when it comes to staying modern.
What to Get Here: Sport Shirts, Outerwear, Shoes
What Not to Get Here: Dress Shirts, Suits, and Sport Coats
Price Range: Sport Shirts $80-$250, Dress Shirts $75-$250, Sweaters $90-$400, Jeans $150-$350, Shoes $90-$400, Sport Coats $300-$800, Suits $700-$1400
Overall: Decent Clothing, Solid Prices, Respectable Service, 7/10