That obscure university in Cambridge, Massachusetts recently inked up a ten-year deal with Wearwolf Group, a clothing maker, to license their name and collaborate on a clothing line called Harvard Yard. While we don’t expect to see computer scientists, philosophers, and other hotshot nerds designing the clothing, we do know that the school does have the power to approve or reject the designs the company develops.
The company, named Harvard Yard in honor of the legendary lawn of the institution, will be putting out trad, preppy pieces like short-sleeve plaids, seersucker shorts, patterned jackets, and “fancy pants, all in a contemporary, tapered fit,” says WWD.
And consistent with Harvard’s love for itself (we’re only kidding here), you can expect to see the university color, crimson, in buttonholes and zipper pulls.
We’re looking at $165 for pants and $495 for sport coats.
The creative director of the line, John Fowler, said that inspiration for the designs came from images of students on Harvard Yard in the 1960s — god, we love that era. And it makes sense: that classic “Ivy League Look” is back in action. “It’s a style that has become current again and not just with the American consumer. We think Harvard Yard will have global appeal,” Fowler told WWD.
We like what we see. And await some more interesting designs. On a micro-micro level, it will be interesting to see if school loyalties inhibit people from buying things with a Harvard name, and on a broader and less petty level, it will be interesting to see how society reacts to the idea of wearing something so closely associated with a school. But we’re optimistic. Check out what WWD has to say here.