The creative director for J. Crew, Jenna Lyons, clearly knows what she’s doing. Once Mickey Drexler took over as CEO and appointed her to the creative helm, J. Crew blew up. With the recent opening of the J. Crew Liquor Store and the J. Crew Men’s Store in New York, the company has improved its fabrics, patterns, and cuts — and in doing so has become the go-to store for young men. Check out Mrs. Lyon’s Rules of Style;we especially love #8: “What women notice are the shoes and the watch. Go for understated elegance, whether it’s a vintage Rolex or a classic Timex or a watch that was your grandfather’s. It’s the same with shoes. I love a pair that look like they’ve been resoled 10 times.”



